At VBET, reputation is our most valuable currency. With 10+ global licenses and a fully regulated business model, we operate at the highest tier of international standards. We are looking for a strategic Head of PR & SERM to build, protect, and amplify the VBET story across the media landscape and digital search environments.

About the Role

As the Head of PR & SERM, you are the guardian of VBET’s global reputation. You will go beyond traditional PR to manage our "digital footprint," ensuring positive brand visibility and mitigating risks across regulated markets. You’ll be the voice of the brand to the press and the architect of our perception in search results.

📍 Location: Remote or Armenia (Yerevan)

🕒 Type: Full-time

💼 Reports to: Head of Brand

📌Key Responsibilities

Develop and execute a cohesive PR roadmap that strengthens VBET’s credibility in both industry and mainstream media
Build and nurture high-level relationships with journalists, editors, and key industry publications across our priority GEOs
Monitor and manage brand presence in search results, implementing strategies to improve the share of positive mentions and sentiment
Lead brand-led PR activations, cultural collaborations, and industry partnerships that elevate VBET beyond standard marketing
Oversee the creation of press releases, executive interviews, and editorial placements that highlight our 10+ licenses and commitment to regulated gaming
Proactively identify reputation risks and lead crisis communication efforts to protect the brand’s integrity
Supervise external PR agencies and reputation management vendors to ensure global alignment and ROI

✅Ideal Candidate Profile

3+ years experience in PR, communications, or reputation management
Experience in iGaming industry
Experience managing media relations and brand storytelling
Strong understanding of online reputation management (SERM)
Experience launching brand partnerships or PR-led special projects
Experience working with PR agencies and media networks
Ability to coordinate multi-market communications

💎What We Offer

The opportunity to shape the identity of a major global player in the digital marketing and iGaming space
Opportunity to lead global brand and media operations
Collaborative and data-driven environment

Head of PR and SERM / VBET

Job Description