Position Overview

IZIGROUP has an exciting opportunity for a talented Digital Web Designer. Reporting to the Senior Frontend Developer, this role combines strong visual design with hands-on SEO and WordPress expertise, ensuring our sites are discoverable by both search engines and AI systems across multiple brands, markets and server environments.

Key Responsibilities

Design, build and maintain responsive WordPress websites across multiple brands, ensuring quality, consistency and performance.
Own SEO end to end — technical, on-page and content structure — so that page’s rank on search engines and are accurately read, cited and surfaced by AI systems and LLMs.
Implement structured data, semantic HTML, clean content hierarchies and llms.txt where relevant, making content machine-readable and AI-friendly.
Create and maintain documentation on design guidelines, SEO checklists, WordPress theme structures and deployment procedures.
Translate business and marketing goals into UX flows, wireframes and high-fidelity designs that convert.
Collaborate closely with Marketing, Content and Development teams to ship landing pages, campaign pages and content hubs.
Act as a hands-on problem solver for design, WordPress, SEO and performance issues across the digital estate.

SEO & AI Discoverability:

Run technical SEO audits and fixes: site speed, Core Web Vitals, crawlability, indexation, internal linking and redirects.
Optimise content and metadata for search engines and AI-driven answer engines (Google AI Overviews, ChatGPT, Perplexity, Claude, etc.).
Apply structured data (Schema.org), semantic markup and clean URL architecture so crawlers and LLMs can parse content accurately.
Monitor performance through Google Search Console, GA4 and tools like Ahrefs or SEMrush, reporting on rankings, traffic and AI-driven visibility.

Key Requirements

Awareness of accessibility standards (WCAG) and Core Web Vitals optimisation.
Demonstrated design portfolio — this is a must. No portfolio, no consideration.
Proven hands-on SEO experience from A to Z, with documented projects and measurable results in rankings, traffic and AI visibility.
Strong WordPress experience, including custom themes, plugin management and performance optimisation.
Solid command of HTML5, CSS3/SCSS and responsive design, comfortable hand-coding rather than relying only on page builders.
Good understanding of UX, information architecture and conversion-focused design.
Experience deploying and maintaining sites across multiple servers, with working knowledge of Git, staging environments and release workflows.
Proficiency with Figma, Sketch (or similar) and familiarity with design systems.
Excellent communicator, able to justify design and SEO decisions with data and evidence.
Strong attention to detail, from pixel-level design to schema markup and meta configuration.
Able to work to tight deadlines in a fast-paced, multi-brand environment and adapt quickly to changing priorities and algorithm updates.

Nice to Have:

Exposure to the iGaming, online casino or sports betting industry.
Experience with JavaScript, Vue.js or headless WordPress setups.
Familiarity with ACF, WPML, Avada and CRO tools (Hotjar, Clarity, VWO).
Basic knowledge of Cloudflare, cPanel and CI/CD pipelines.

Digital Web Designer

Job Description