Job Title: SEO Manager

Department: Acquisition Marketing

Location: Malta (Hybrid – minimum 3 days per week in the office)

About Netbet Brand:

Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Germany, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.

Role Overview

The SEO Manager is responsible for driving organic growth across NetBet’s online gambling products, covering both Sportsbook and Casino, while also managing and developing the SEO team. This is a highly hands-on leadership role, combining technical SEO, content strategy, keyword research, competitor analysis, on-page optimisation, link-building coordination, performance reporting, team management, and close collaboration with Product, Tech, Compliance, Brand, CRM, and Acquisition teams.

The role will play a central part in increasing qualified organic traffic, improving search visibility, growing registrations and first-time depositors from SEO, and ensuring all organic search activity is aligned with market strategy, regulatory requirements, and commercial objectives.

The SEO Manager will own and continuously refine the SEO roadmap across relevant markets, ensuring that technical foundations, site architecture, content quality, internal linking, metadata, landing pages, and search-led growth initiatives are executed effectively. The role will also be responsible for setting priorities for the SEO team, managing workload, supporting professional development, reviewing output quality, and ensuring the team delivers against agreed business objectives.

The role must balance growth ambition with strong compliance discipline, ensuring NetBet builds sustainable, competitive, and compliant organic visibility across regulated iGaming markets.

Duties and Responsibilities

Manage, support, and develop the SEO team, ensuring clear priorities, strong execution, and continuous improvement.
Set team objectives, assign workload, review output quality, and ensure delivery against agreed SEO roadmap priorities. Build collaborative SEO strategy to support paid media, affiliates, partnerships, and organic channels to scale the business beyond NetBet’s ecosystem.
Provide coaching, feedback, and performance support to SEO team members, helping them develop technical, analytical, content, and commercial SEO capabilities. Work closely with NetBet’s CRM, BI, Product, Payments, and Compliance teams to leverage existing capabilities while building a differentiated market offering.
Coordinate SEO team activity across technical SEO, content optimisation, keyword research, reporting, competitor analysis, and market-specific SEO initiatives.
Continuously analyse performance data, player behaviour, and market trends to identify growth opportunities and optimize performance.
Ensure the SEO team works effectively with Product, Tech, Content, Brand, Compliance, CRM, BI, Casino, Sportsbook, and Acquisition teams. Manage SEO budgets, ensuring strong ROI and efficient capital allocation.
Work closely with the Acquisition Manager and CFO to build projections and define budgets.
Reach agreed acquisition targets for the funnel that you are managing, ensuring that the set budget is respected.
Ensure full compliance with the targeted countries’ regulation.
Act as the primary SEO representative across Product, Technology, Compliance, CRM, Brand, BI, Commercial, and Executive teams, ensuring SEO priorities are understood, appropriately prioritised, and aligned with wider business objectives.
Build strong relationships with senior stakeholders, influencing decision-making, securing resource and support for SEO initiatives, and balancing competing priorities across departments.
Translate SEO opportunities and technical requirements into clear commercial recommendations for both operational stakeholders and senior leadership.

Person Specifications:

Must‑have:

Proven experience in iGaming, with strong exposure to the UK, Romania, Greece, Italy, Ireland, Finland and Malta markets.
Experience managing SEO specialists, executives, content-focused SEO roles, or cross-functional SEO resources.
Strong background and proven track record in SEO.
Experience working with data, reporting, and performance analysis tools.
Ability to build financial and performance forecasts, and board-level reports.
People-management mindset with the ability to coach, guide, prioritise, and develop SEO team members.
Strong leadership skills with the ability to create clarity, structure, accountability, and motivation within the SEO team.
Strong analytical mindset with the ability to make data-driven decisions.
Excellent communication skills, including the ability to manage and influence senior stakeholders and board members.

Nice‑to‑have:

Experience building or scaling an SEO function, including team structure, processes, workflows, reporting cadence, and quality standards.
Familiarity with BI tools such as Tableau, Power BI, or similar.
Experience working in multi-brand or multi-skin environments.
Resilience and adaptability in a fast-paced, high-growth environment.
Ability to operate effectively with high autonomy and limited structure.

Behaviours & Commitments:

Own it. Take responsibility and follow through.
Communicate early. Share progress and risks.
Collaborate. Ask for input. Offer help. Give/seek feedback.
Keep it simple. Prioritise outcomes over activity
Be trustworthy. Protect data and act with integrity.

What We Offer

NetBet recognises the value of exceptional talent and rewards it accordingly. As a NetBet employee based in Malta, you get:

Opportunity to lead AI-driven transformation in content production and work on exciting projects that challenge your skills and help you grow.
Exposure to product, growth, and commercial strategy. Collaborative and innovative working environment with an opportunity to be part of a forward-thinking company in the online casino and sports betting industry.
A team of dedicated professionals in a supportive, growth-oriented environment.
Attractive, market-aligned salary package: we offer a compensation package that reflects your experience, skills, and the value you bring to the team.
Hybrid working (in office/remote).
Private Health Insurance after completing your first 6 months.
Employee Wellbeing Program.
Learning and Development Initiatives.
Team-building and Social Engagement Activities to foster a great working environment.
Attractive benefits, including coffee, fresh fruit, and snacks.

Commitment to Diversity: NetBet is dedicated to equality of opportunity for all staff. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage or civil partnerships.

Personal data is processed in accordance with EU GDPR. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.

“NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period’

Search Engine Optimization [SEO] Manager

Job Description