Drives business growth across Kazakhstan, Georgia, Azerbaijan, Uzbekistan, Armenia, Kyrgyzstan, Belarus, Moldova, Turkmenistan, and Tajikistan, managing distributors, pricing, budgets, activations, and sales for Noblewood premium spirits.

eed for Position

To drive sustainable sales, distribution, and commercial growth across the assigned markets, strengthen distributor and customer relationships, develop new business opportunities, and ensure effective commercial and brand execution in line with Company objectives.

Essential Duties

(1) Develop and implement annual commercial plans and market strategies for Kazakhstan, Georgia, Azerbaijan, Uzbekistan, Armenia, Kyrgyzstan, Belarus, Moldova, Turkmenistan, and Tajikistan.

(2) Define market priorities and commercial development plans based on market potential, sales performance, distribution, profitability, and growth opportunities.

(3) Manage and develop relationships with distributors, importers, key accounts, retailers, hospitality customers, and other commercial partners.

(4) Set commercial objectives and monitor sales, distribution, revenue, margins, profitability, and market performance across the assigned countries.

(5) Conduct regular business reviews with distributors and commercial partners and agree corrective actions, development plans, and performance targets.

(6) Lead commercial negotiations, including pricing, discounts, payment terms, margins, contracts, promotional investments, and other commercial conditions.

(7) Develop and implement pricing strategies based on market conditions, landed costs, margins, competitive environment, and Company objectives.

(8) Identify and develop new business opportunities, customers, distributors, channels, and routes to market.

(9) Develop and coordinate marketing and trade marketing activities, including brand activations, promotions, tastings, masterclasses, events, POSM, merchandising, and visibility initiatives.

(10) Ensure consistent execution of brand strategy and premium positioning for Beluga Vodka, Oyster Gin, and upcoming premium spirits across all assigned markets.

(11) Develop market-specific commercial and marketing initiatives in cooperation with distributors and the Marketing function.

(12) Monitor shipments, stock availability, inventory levels, forecasts, and supply requirements in cooperation with Logistics, Planning, Finance, and distributors.

(13) Prepare and manage commercial budgets, sales forecasts, annual plans, distributor investments, and market development budgets.

(14) Monitor distributor performance and ensure agreed sales, distribution, marketing, and commercial targets are achieved.

(15) Conduct regular market visits, distributor meetings, customer meetings, outlet checks, business reviews, and market development activities.

(16) Monitor market trends, competitor activities, consumer behavior, pricing, distribution, assortment, category development, and regulatory developments.

(17) Analyze market and sales data and identify opportunities to improve distribution, pricing, assortment, visibility, and profitability.

(18) Prepare regular sales reports, market intelligence, forecasts, business reviews, and recommendations for senior management.

(19) Work closely with Marketing, Sales, Finance, Logistics, Planning, and other internal functions to ensure effective execution of regional business plans.

(20) Support the development of new products, brands, channels, and commercial opportunities within the assigned markets.

(21) Ensure compliance with Company policies, commercial agreements, applicable regulations, and internal approval procedures.

(22) Represent the Company and its brands at relevant industry events, exhibitions, trade meetings, tastings, and customer activities.

(23) Maintain strong knowledge of local market dynamics, import requirements, excise duties, distribution models, pricing structures, and on-trade and off-trade channels.

(24) Perform other duties related to regional business development and commercial management as assigned by management.

Minimum Requirements

Minimum Education Qualifications

(1) University degree in Business Administration, Marketing, Economics, Management, International Business, or a related field.

(2) Additional professional training in Sales, Business Development, Commercial Management, Marketing, or a related field is an advantage.

(3) Strong knowledge of Microsoft Excel and commercial reporting tools.

(4) Knowledge of IWSR and other industry market intelligence sources is an advantage.

Experience Required

Minimum 3 years of professional experience in FMCG, preferably in commercial, sales, business development, or related roles.

(2) Professional experience in the beverages industry, preferably alcoholic beverages and spirits, is an advantage.

(3) Proven experience managing business across Kazakhstan, Georgia, Azerbaijan, Uzbekistan, Armenia, Kyrgyzstan, Belarus, Moldova, Turkmenistan, and Tajikistan.

(4) Proven experience managing distributors, importers, key accounts, retailers, hospitality customers, and other commercial partners.

(5) Proven track record of managing sales, distribution, revenue, margin, and profitability targets.

(6) Strong experience in commercial negotiations, pricing, discounts, margins, budgets, forecasts, landed costs, and profitability management.

(7) Experience in developing commercial plans, market strategies, brand activations, trade marketing, promotions, and customer development initiatives.

(8) Experience conducting market visits, distributor business reviews, competitor analysis, and market intelligence activities.

(9) Strong understanding of the alcoholic beverages market, including premium and super-premium spirits, distribution models, on-trade and off-trade channels, pricing, excise duties, import requirements, and local market dynamics.

(10) Experience working with international distributors and managing multicultural business relationships.

(11) Experience in developing new markets, distribution channels, key accounts, and commercial partnerships is an advantage.

Professional Skills and Competencies

(1) Strong commercial and business development skills.

(2) Strong knowledge of premium and super-premium spirits, brand positioning, distribution, and route-to-market models.

(3) Strong distributor, importer, and key account management skills.

(4) Strong negotiation, influencing, and relationship management skills.

(5) Strong understanding of pricing, margins, profitability, budgets, forecasts, and commercial KPIs.

(6) Strong analytical skills and ability to interpret sales, market, and financial data.

(7) Strong understanding of market development and channel management across international markets.

(8) Strong planning, organizational, and project management skills.

(9) Ability to identify new business opportunities and drive sustainable market growth.

(10) Strong communication, presentation, and stakeholder management skills.

(11) Ability to work independently and manage multiple markets and priorities.

(12) Proactive, commercially driven, and results-oriented approach.

(13) High level of accountability and ownership for commercial results.

Language Requirements

(1) Fluent English is required.

(2) Fluent Russian is required for effective communication across the assigned markets.

(3) Knowledge of one or more local languages of the assigned markets is an advantage.

Regional Director (kazakhstan, Georgia, Azerbaijan, Uzbekistan and Oth

Job Description