Drives business growth across assigned markets, managing distributors, commercial negotiations, pricing, budgets, sales performance for Beluga Vodka, Oyster Gin.

This is a key position responsible for developing and expanding the Company’s business across Austria, Czech Republic, Germany, Hungary, Poland, Slovakia, Sweden, Denmark, Finland, and Norway.

The Regional Director is responsible for driving sustainable sales growth, developing the distribution network, strengthening relationships with local distributors and key accounts, and ensuring effective execution of the Company’s commercial and brand strategy across the assigned markets.

The position is responsible for managing all key business-related matters with local distributors, identifying growth opportunities, monitoring market performance, and ensuring achievement of agreed sales, distribution, profitability, and brand development objectives.

Essential Duties

(1) Develop and annually align brand and sales plans for the assigned markets, including distribution targets, sales volumes, pricing, commercial conditions, and budget allocation.

(2) Manage and develop relationships with local distributors and business partners, including distributor selection, appointment, performance management, and development.

(3) Conduct regular market visits to assess execution, ensure alignment with brand standards, lead QBR meetings, gather market insights, and monitor competitor activity.

(4) Monitor distributor and market performance on an ongoing basis, including monthly collection and analysis of sales data, market intelligence, distribution, pricing, and competitive information.

(5) Lead day-to-day commercial negotiations with distributors and key business partners, including pricing, commercial terms, activations, budgets, forecasts, and business plans.

(6) Ensure effective implementation of brand and marketing activities in accordance with approved brand strategies, guidelines, budgets, and local market requirements.

(7) Identify and develop new business opportunities, including new distributors, customers, channels, key accounts, markets, and opportunities for portfolio expansion.

(8) Monitor and support timely shipments, stock availability, inventory levels, and the introduction of new products in cooperation with distributors and relevant internal functions.

(9) Manage assigned market budgets and monitor marketing and commercial expenditure, identifying opportunities to improve business efficiency and return on investment.

(10) Monitor pricing structures, distributor margins, commercial conditions, and overall profitability to support sustainable business growth.

(11) Develop and maintain strong relationships with key off-trade and on-trade chains, key accounts, distributors, and other strategic partners within the assigned markets.

(12) Monitor market potential, consumer and customer trends, competitive landscape, pricing structures, distribution models, and developments within the super-premium spirits category and provide recommendations to management.

(13) Prepare and present regular business updates, including sales performance, market intelligence, forecasts, distributor performance, budget status, risks, and growth opportunities.

(14) Ensure effective coordination with internal sales, marketing, finance, logistics, and other relevant functions to support the successful execution of business plans.

(15) Carry out other duties and responsibilities as reasonably directed by the Line Manager in connection with the above responsibilities and the overall objectives of the Company.

Minimum Requirements

Minimum Education Qualifications

(1) University degree in Business Administration, Economics, Marketing, Management, International Business, or a related field.

(2) ISWR knowledge relevant to the European region.

(3) Formal training or demonstrated competence in commercial and negotiation skills.

(4) Advanced Excel skills and strong ability to analyze commercial and sales data.

(5) Strong knowledge and practical experience with Incoterms, pricing, freight and logistics costs, excise and import duties, landed cost calculation, marketing expenses, distributor/partner margins, commercial conditions, gross margin including promotional costs, distributor selling price (ex-VAT), retail mark-up, VAT, and shelf price formation.

(6) Fluent English, both written and spoken, including professional business communication, negotiations, presentations, and reporting.

Experience Required

(1) Minimum 10 years of professional experience in the super-premium spirits industry, excluding wine.

(2) Proven experience in business development, sales, distributor management, and commercial management within the spirits industry.

(3) In-depth knowledge and practical experience of the assigned markets: Austria, Czech Republic, Germany, Hungary, Poland, Slovakia, Sweden, Denmark, Finland, and Norway, including market potential, pricing structures, competitive landscape, distribution models, and local off-trade and on-trade chains and key accounts.

(4) Proven experience managing and developing relationships with local distributors, importers, key accounts, retail chains, hospitality groups, and other strategic partners within the spirits industry.

(5) Proven track record of achieving sales, distribution, commercial, and brand development objectives within international markets.

(6) Strong experience in pricing, commercial negotiations, distributor margins, budgets, forecasts, landed cost calculations, and profitability management.

(7) Experience in developing and implementing brand plans, sales plans, market activations, promotional programs, and trade marketing activities within the super-premium spirits category.

(8) Proven experience conducting market visits, business reviews/QBRs, competitor analysis, and regular market intelligence reporting.

(9) Strong understanding of European spirits markets, including regulatory environment, excise and import duties, pricing structures, distribution channels, and on-trade/off-trade dynamics.

Regional Director (germany, Austria, Czech Republic, Hungary, Poland E

Job Description