To provide strategic and operational leadership across the business, drive revenue and profitability, strengthen organizational performance, and ensure that all departments operate effectively in alignment with the company’s strategy.

Need for Position

Essential Duties

(1) Develop and implement the company’s business strategy, annual operating plans, and key objectives in collaboration with the Board of Directors and senior management.

(2) Lead the company’s overall operations, ensuring that commercial, financial, supply chain, logistics, marketing, and other business functions work effectively toward shared objectives.

(3) Take overall responsibility for business performance, including revenue growth, profitability, cost control, operational efficiency, and achievement of financial targets.

(4) Develop and oversee annual budgets, financial forecasts, and business plans in collaboration with the Finance Department and relevant functional leaders.

(5) Monitor financial and operational performance against approved budgets and KPIs, identify deviations, and implement corrective actions where necessary.

(6) Identify and evaluate new business opportunities, markets, distribution channels, strategic partnerships, and initiatives that can support sustainable growth.

(7) Drive commercial development by strengthening customer and distributor relationships, supporting sales growth, and identifying opportunities to improve market performance.

(8) Oversee supply chain, procurement, logistics, production coordination, distribution, and customer service activities, ensuring operational reliability and cost efficiency.

(9) Establish and monitor key performance indicators across departments, ensuring accountability, transparent reporting, and continuous improvement.

(10) Implement effective business processes, operational standards, and management practices to improve productivity, quality, and customer satisfaction.

(11) Ensure that the company operates in compliance with applicable laws, regulations, contractual obligations, and industry standards, including requirements relevant to the alcoholic beverages industry.

(12) Oversee business risk management, identifying and mitigating financial, operational, commercial, regulatory, and reputational risks.

(13) Build, lead, and develop a high-performing management team, setting clear responsibilities, performance expectations, and accountability standards.

(14) Support effective talent acquisition, employee development, succession planning, and retention strategies in cooperation with the relevant departments.

(15) Foster a culture of collaboration, innovation, accountability, continuous improvement, and strong business ethics throughout the organization.

(16) Maintain effective communication and coordination across departments, ensuring alignment between business priorities, resources, and execution.

(17) Develop and maintain strong relationships with key stakeholders, including customers, distributors, suppliers, business partners, employees, and industry representatives.

(18) Represent the company in business meetings, industry events, negotiations, and other external engagements, protecting and strengthening the company’s reputation.

(19) Identify opportunities for business innovation, process optimization, digitalization, and improved use of resources to strengthen the company’s competitive position.

(20) Lead strategic initiatives and business development projects, monitoring implementation, results, and contribution to the company’s objectives.

(21) Prepare and present regular business performance reports, forecasts, strategic updates, and recommendations to the Board of Directors or company owners.

(22) Collaborate with the Board of Directors and shareholders on major business decisions, including investments, capital expenditures, strategic partnerships, and organizational development.

(23) Ensure that the company’s resources are allocated effectively in accordance with strategic priorities and financial objectives.

(24) Perform other duties related to the role as assigned by the Board of Directors or company owners.

Minimum Requirements

Minimum Education Qualifications

(1) Bachelor’s degree in Business Administration, Management, Finance, Economics, or a related field is required.

(2) A Master’s degree in Business Administration (MBA) or a relevant management qualification is an advantage.

Experience Required

(1) Minimum 5 years of professional experience in the alcoholic beverages industry in managerial or senior leadership positions is required.

(2) Proven experience managing business operations, leading teams, and delivering commercial and financial results is required.

(3) Demonstrated experience in business planning, budgeting, financial performance management, and operational oversight is required.

(4) Experience managing cross-functional teams and coordinating commercial, operational, and financial activities is required.

(5) Experience working with distributors, customers, suppliers, or other commercial partners within the alcoholic beverages industry is preferred.

(6) Experience in market development, sales growth, business expansion, and strategic partnerships is an advantage.

(7) Experience in international business operations or managing multiple markets is an advantage.

Professional Skills and Competencies

(1) Strong leadership and strategic management skills, with the ability to translate business objectives into actionable plans and measurable results.

(2) Strong commercial and financial acumen, including the ability to analyze profitability, manage budgets, control costs, and identify opportunities for growth.

(3) Comprehensive understanding of business operations, organizational management, and cross-functional processes.

(4) Proven ability to lead, motivate, and develop management teams while establishing clear accountability and performance standards.

(5) Strong decision-making and problem-solving skills, with the ability to evaluate risks and make commercially sound decisions.

(6) Excellent negotiation, communication, and stakeholder-management skills.

(7) Ability to develop business relationships, identify growth opportunities, and strengthen the company’s competitive position.

(8) Strong planning, organizational, and project management skills, with the ability to manage competing priorities effectively.

(9) Understanding of the alcoholic beverages industry, its commercial dynamics, distribution models, regulatory environment, and market challenges.

(10) High standards of integrity, professionalism, accountability, and business ethics.

(11) Proficiency in Microsoft Office, particularly Excel and PowerPoint; experience with ERP, CRM, and business reporting systems is an advantage.

(12) A results-oriented and proactive approach, with a strong focus on sustainable growth, operational excellence, and continuous improvement.

Language Requirements

(1) Fluent English is required.

(2) Knowledge of additional languages is an advantage, particularly for international business operations and stakeholder communication.

General Manager

Job Description