Job Description

Our partner is a growing international business operating within the Sportsbook and Casino sector and is looking for an experienced Media Buyer to scale player acquisition across multiple brands and markets.

In this role, you will manage paid acquisition campaigns, optimize spend, test new traffic sources, improve player acquisition quality, and work closely with Marketing, CRM, BI, Product, Compliance and Creative teams to drive profitable growth.

Location: Nicosia, Cyprus, On Site

Responsibilities

Own and scale paid acquisition campaigns across Sportsbook and Casino products
Manage and optimize six figure monthly acquisition budgets
Improve key performance metrics such as CPA, FTDs, ROAS, NGR, LTV, retention and player value
Launch, test and scale campaigns across DSPs, programmatic, native, paid social and other performance channels
Identify new traffic sources, markets and acquisition opportunities
React quickly to account bans, platform restrictions, traffic volatility and compliance changes
Work with Creative teams to test creatives, offers, funnels, landing pages and conversion paths
Use data, attribution and reporting tools to make real time optimization decisions
Work closely with CRM, BI, Product, Compliance, Affiliate and Content teams to improve player quality and profitability
Prepare regular reporting on spend, performance, forecasting and acquisition results

Requirements

3+ years of hands on media buying experience within iGaming, Casino, Sportsbook or Betting
Proven experience managing six figure monthly acquisition budgets
Strong experience scaling profitable campaigns across multiple international markets
Strong understanding of regulated, offshore or grey gaming markets
Strong knowledge of iGaming acquisition challenges, including account bans, platform restrictions,

attribution issues and payment friction

Experience with DSPs, programmatic buying, native advertising, paid social and performance

acquisition channels

Strong command of metrics such as CPA, FTDs, ROAS, NGR, LTV, retention and player value
Experience working with CRM, BI, Product and Compliance teams
Strong analytical, reporting and decision making skills
Advanced Excel and campaign reporting capabilities

Valued Knowledge

Experience acquiring players across Asian markets
Experience managing campaigns targeting similar grey markets
Experience launching campaigns in new or restricted markets
Experience with AI powered bidding, audience segmentation and campaign optimization tools
Strong understanding of player quality, downstream value and retention performance
Additional languages are an advantage

What’s in it for you?

Our partner offers an exciting opportunity to join a growing international business at an important stage of development. The right person will have the chance to own acquisition activity, manage meaningful budgets, test new traffic sources and directly influence player growth across multiple brands and markets.

Benefits

Relocation support to Cyprus

Visa support where required
Private medical insurance
Company paid return flight home after one year
Flexible working hours

We redefine recruitment by focusing on a rich back to basics approach that focuses on genuine relationship building both with our clients and our candidates, offering a truly bespoke service that revolves around that perfect match. With global reach and equipped with profound industry insights and an extensive network, we have now earned the trust of globally recognized iGaming and fintech companies. Standing firmly as the go-to partner for these industry leaders, collaborating on numerous local and global HR projects, we take pride in our role as true lifetime partners for both our clients and candidates.