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Excellent opportunity to join Betsson Group as our new Gaming and CRM Manager

The Wow

As a CRM Manager, you will be responsible for CRM strategy and execution. This means you will be working closely with our Product development team, Sportsbook, Gaming and Country managers as well as any other key stake holders to ensure effective customer touchpoints, that is anything the customers see, read or interact with.

A flavour of what you'll be doing

Devise and execute effective marketing programmes within the customer lifecycle
Work closely with product and country managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
Build & automate lifecycle communication in towards decreasing churn and enhancing player engagement
Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
Champion an ongoing tests & learn programme (A.B & Control group) & optimise marketing programmes based on learnings
Work with BI & Data warehouse teams to facilitate real-time data-driven communication
Benchmarking results to keep driving change and improvements

Who you are

At least four years of iGaming experience
At least two years of CRM experience
Excellent communication skills
Analytical skills
University level Bachelors degree

What we offer

We offer a fun and challenging role in a helpful and dynamic environment. For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.

Gaming and CRM Manager

Job Description