The Wow

Betsson Group is seeking a self-driven and detail-oriented CRM coordinator with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts.

In this role, you'll be part of a team that is accountable for the successful end-to-end delivery of Welcome Offers and player communications for newly registered customers across a variety of the group’s brands, markets, and products.

As a CRM Coordinator in the onboarding team, you will actively support the daily operations contributing to initiatives designed to attract new customers and convert sign-ups into first-time depositors.

A taster of what you will be involved with:

Email Marketing:

Support the CRM Managers with the creation of customer emails for conversion campaigns and welcome communications across a variety of brands, markets, products and languages.
Ensure global and local sponsorship deals are effectively integrated in the email onboarding journey.
Collaborate with copywriters to ensure email content is compelling, on-brand, compliant and localised.
Implement dynamic content and interactive elements within the email to enhance user experience and engagement.
Test emails for compatibility across different email clients to ensure consistent rendering and performance.
Monitor email performance metrics, such as open rates, click-through rates, and conversion rates, to assess the effectiveness of emails.
Regularly review competitor campaigns to ensure that Betsson Group remains competitive in the email marketing space.

Landing Pages:

Support the CRM Managers with the creation of landing pages that feature compelling content, design and offers, fully aligned with external marketing campaigns to effectively convert new players.
Ensure landing pages are visually engaging, on-brand, and purposefully designed to drive conversions.
Collaborate with designers and copywriters to create different versions of landing pages for A/B testing.
Optimise landing pages for mobile devices, ensuring the best user experience across all platforms.

Project Management:

Use JIRA to effectively participate in managing CRM projects and communicate with all teams and relevant stakeholders involved.

Support CRM Managers:

Map out customer onboarding journeys and identify critical touchpoints where conversion can be improved. Work with product and local market teams to drive implementation.
Assist with the day-to-day operational tasks. These tasks may involve configuration of player rewards, as well as requesting and coordinating design, content creation, and localisation.

What we are looking for

A minimum of one year of experience in the iGaming industry.
Experience working in Wordpress or similar.
Ability to understand and follow detailed technical instructions.
Genuine interest in the online casino and poker sectors and sportsbook betting products.
Good project management skills, enabling you to handle multiple campaigns and tasks concurrently.
Proficiency in Spanish, Portuguese, Greek, Latvian, Polish, or one of the Scandinavian languages is a significant plus.

CRM Coordinator - Onboarding (8 months Maternity Cover)

Job Description