Location: Hybrid - Malta

Reporting to Director of Marketing

Your Mission

Run paid campaigns primarily across Meta (~80% of spend), with a secondary focus on Google (~20%) and Snapchat as a growing channel

Get involved in the ideation process for ad creative - briefing the design team, evaluating output, and iterating on what performs

Set up Meta accounts and liaise with the Compliance team on related admin

Manage budget pacing and forecasting, with budget itself controlled by external business owners

Work across a mix of ventures spanning iGaming and other industries - some already up and running, others launching from the ground up

Take part in meetings with external stakeholders and business owners, staying closely aligned on priorities and results

What Makes You a Fit

Degree in marketing, business, or a related field, and/or platform certifications (Meta Blueprint, Google Ads, TikTok), are a plus - background in iGaming is nice to have but not required

4+ years of hands-on paid social experience across Meta, Google/YouTube, and ideally Snapchat or TikTok, with real seniority and room to grow into leadership

Strong grasp of campaign structure, targeting, bidding, and budget pacing, with the ability to interpret and optimize against key metrics (CPA, ROAS, CTR, CPM)

Understanding of conversion tracking and pixel/API setup (Meta Pixel, Conversions API, GTM, GA4), including post-iOS 14 measurement challenges

Strong creative sense - able to brief, evaluate, and iterate on ad creative and copy that performs

Comfortable with analytics and reporting tools (GA4, Looker Studio, Excel), and commercially minded with awareness of ad policy compliance in regulated verticals like iGaming, Fintech, or Crypto

What's in it for you?

✨ Be with a team that builds the momentum that moves the industry.

A fast-paced environment driven by innovation, curiosity, and a shared love for technology. A people-first culture that rewards ambition, integrity, and genuine collaboration.

Comprehensive benefits package for Malta-based employees, including:

Private health insurance, wellness allowance, and communication allowance.

Healthy lunch on Wednesdays and a varied calendar of social events throughout the year..

Employee discounts in restaurants and businesses.

Extended second-parent leave policy.

Private parking space.

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Paid Media Specialist

Job Description