The Wow

Shape the next generation of our player-facing Sportsbook experience by turning customer, commercial and market insights into validated product opportunities. You will lead discovery from problem framing through concept validation, helping us evolve a competitive, intuitive and engaging front-end product.

A taster of what you will be involved with:

Lead end-to-end product discovery for player-facing Sportsbook improvements, including new features, UX/UI enhancements and new betting experiences.
Translate strategy and customer problems into clear hypotheses, concepts, requirements and measurable success criteria.
Use AI as a practical product and discovery tool to identify opportunities, accelerate insight generation and experimentation, and help create smarter, more personalised and ntuitive Sportsbook experiences.
Collaborate closely with Product, Design, User Research, Engineering, Commercial teams and other stakeholders to frame customer problems and prioritise opportunities.
Support the transition from discovery into delivery, maintaining alignment on the intended customer outcome and monitoring whether initiatives achieve the agreed success criteria.
Continuously benchmark our Sportsbook experience, relevant digital products and emerging technologies to identify opportunities for improvement.

What we are looking for

Significant Product Management experience, including ownership of complex customer-facing digital products and end-to-end discovery.
Strong Sportsbook knowledge and a solid understanding of customer behaviour, industry trends and competitive dynamics. Understanding of trends and industry dynamics in Sportsbook
Hands-on experience with qualitative and quantitative discovery methods, experimentation, prototyping and outcome-based product development.
Excellent communication and influencing skills, with the ability to create clarity, challenge constructively and align senior stakeholders.
A relevant degree or equivalent practical experience.

What we offer

Monthly Allowance for Lunch
Private & Life Plan Insurance for you and your family
Team Building Budget
Annual Wellness Allowance
Corporate Travel Insurance
Events and initiatives both Local (Quarterly Meetings) and Global
Professional Development Programs & Internal Career Opportunities
Milestone Birthday

Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices - including 1,500 at our operational headquarters in Malta - every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.

If you are interested to learn more, please apply with your CV in English.

Check out the Betsson Group Blog to find out what our employees are talking about

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About Us

From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 22 countries, Betsson has come a long way. Today, we are a multi-national company employing some 2,300 people from 70+ nationalities in 18 locations. Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta' Xbiex, Malta. We refer to the operational subsidiaries as "Betsson Group".

Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casino, sportsbook and other games via gaming licences in several countries in Europe, South America, North America, and Central Asia. The business model is to offer gaming under 20+ brands, including Betsson, Betsafe, Nordicbet and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.

Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).

Senior Product Manager - Sportsbook Discovery (Athina, Greece)

Job Description