Role Overview:

Playnetic is evolving its business strategy and brand vision. The Marketing Director will own the entire Marketing function, be responsible for creating and driving the marketing strategy to align with the overall business goals and growth plans.

Working closely with the Chief Executive Officer and senior leadership team, you will be responsible for crafting out a creative vision, building strategy pillars for marketing and creating a new team structure to execute ongoing plans. This is a hands-on role, that requires fast paced strategic decision making and multi-project delivery.

Key Responsibilities

· Develop and implement a comprehensive marketing strategy that delivers on Chief Executive Officer’s long term vision and goals for the Playnetic business, responsible for all marketing verticals.

· Grow the Playnetic brand identity and position in the iGaming market and ensure consistency across all marketing pillars and communication platforms.

· Establish and manage annual marketing budget, work closely with the Chief Executive Officer and Chief Financial Officer on quarterly financial planning and forecasting, maximising spend and budgets efficiently.

· Align closely with the Chief Product Officer and Games Studio team to create Go to Market game launches as required to support the roadmap, creatively pushing the narrative of a highly skilled game studio delivering quality high performing games.

· Collaborating closely with Commercial teams to plan and deliver partner and customer engagement initiatives, including developing sales collateral, communication materials and promotional merchandise.

· Manage all marketing channels, including website and social media, ensuring brand and game visibility and pushing company growth messaging.

· Responsible for managing and delivering all Playnetic events, including industry trade shows, including ICE and SBC, conferences, customer events and support employee events.

· Create and deliver PR strategy, Affiliate engagement, media buying plans, delivering consistent media coverage, including leadership profiling, game releases, press releases, feature articles and speaking engagements.

· Identify and improve marketing channel engagement through analysis of key metrics SEO, Google Analytics, competitor monitoring, working closely with CEO.

· Partner with HR Director to create and deliver content for employee engagement initiatives, including internal communication, Business Update Town Hall meetings.

Role Attributes

At least 4 years of proven senior marketing experience, with hands on strategic planning and delivery in the Gaming industry.
Highly organised individual who is capable of planning and executing multiple projects simultaneously in a fast fast-paced environment.
Agile individual who has the ability to adapt to change quickly and calmly. This role will require someone who is a problem solver, comfortable pivoting plans and delivery if required.
Must have strong communication and management skills, confident working closely with Senior C-Level Leadership team and multiple stakeholder departments, including Finance, Commercial, Technology and Product Teams.
Strong verbal and written communication skills, a visionary thinker who will bring creative ideas to the table and also be comfortable delivering their ideas in a hands on approach.
Experience managing and creating strong 3rd party relationships with vendors, including PR agencies, Trade Show Stand Contractors, Marketing Agencies.
High knowledge of digital marketing disciplines and CRM platforms, including WordPress and Google Analytics.
Strong presentation skills and use of MS Office Programmes.

Marketing Director

Job Description