About The Role

Do you have a passion for writing, a creative mindset, and a deep understanding of the Portuguese language and culture? Are you excited to be part of the launch of a brand-new online casino in Portugal.

We're looking for a Portuguese Content & CRM Executive to join our growing Product team and become the Portuguese voice behind Vincino

This is a unique opportunity to join an exciting new brand from the very beginning. Vincino has recently received its Portuguese gaming licence and is preparing for its official launch. As one of the first dedicated Portuguese team members, you will play an important role in shaping the brand, creating engaging content, and supporting the execution of CRM campaigns and promotions.

The Portuguese Content & CRM Executive reports to the CRM Manager and works closely with the CRM, SEO, Marketing and Product teams.

About Play North

Play North is an ambitious, fast-growing online casino operator active across regulated European markets with hubs in Malta, Estonia and the Netherlands. We create tailored, high-quality player experiences behind established brands such as Pikakasino.com and Kansino.nl, licensed by the Malta Gaming Authority (MGA) and the Dutch Gaming Authority (KSA).

And we're not slowing down. We recently secured our Portuguese licence and are getting ready to launch Vincino.pt, marking another exciting step in our growth journey.

Luck may be part of our industry. Building great products never is. Hence we're looking for ambitious, detail-oriented people who enjoy solving problems, taking ownership, raising the bar and celebrating wins together.

Great products don't happen by chance. They happen because great people build them. Think you'd be a great fit? Let's talk.

Responsibilities

As our Portuguese Content & CRM Executive, your responsibilities will include:
Become the Portuguese tone of voice for Vincino.pt across all customer communications.
Write engaging, high-quality content for the website, landing pages, promotional pages and blog articles.
Create and optimise SEO content to improve organic visibility.
Write newsletters, push notifications, SMS campaigns and other CRM communications.
Create and update Google Ads copy and other digital marketing content.
Assist in creating and setting up online promotions within the CRM and back-office systems.
Creating and maintaining the needed CMS pages for the above mentioned promotions, ensuring content is accurate, engaging and optimised.
Support CRM campaign execution, including campaign setup, quality assurance and scheduling.
Proofread and review Portuguese translations to ensure consistency and quality.
Work closely with CRM, Design, Product and Country teams to deliver engaging campaigns that drive player retention and acquisition.
Ensure all content complies with Portuguese regulations and responsible gaming requirements.
Continuously identify opportunities to improve customer communication, content quality and campaign performance.

Requirements

Native proficiency in European Portuguese (Portugal)
Excellent English communication skills.
Strong understanding of Portuguese language, culture and local market trends.
Minimum 2 years of experience in content writing, digital marketing or CRM.
Experience within the online gaming/iGaming industry is highly preferred.
Good understanding of SEO principles.
Experience working with CMS platforms.
Experience with CRM platforms or marketing automation tools is considered a strong advantage.
Strong attention to detail and organisational skills.
Comfortable managing multiple projects and deadlines simultaneously.
Proactive, creative and eager to contribute beyond your own responsibilities.
Experience with promotional campaign setup or back-office systems is a plus.

What We Offer

A hybrid working model.
Competitive salary based on experience and qualifications.
Brand new offices.
Private parking.
Private Health insurance.
Wellness allowance up to €600 per year.
Employee assistance program with Richmond Foundation.
Birthday wishes with something special.
Office lunches and daily nibbles such as fresh fruit and healthy snacks.
Meal allowance.
Lots of great company discounts.

"By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy, which can be accessed by clicking here. Where you have not granted consent to retain your data in our talent pool, we will, in cases where the recruitment process did not lead to employment with Play North, retain your personal data for a period not exceeding six months in order to, among other things, enable us to manage potential disputes or store data about your talents for near future opportunities. Once this retention period has elapsed, your data will be deleted. You have a right to object to this additional 6 months-period of processing by explaining the reasons why we should not process your personal data to our Data Protection Officer at DPO@playnorth.com".

Portuguese Content & CRM Executive

Job Description