About the job Head of Media Buy

Manpower Malta is seeking to recruit a Head of Media Buy to lead and develop our client's media buying function, driving customer acquisition and campaign performance across multiple brands and markets.

This is a hands-on leadership role for an experienced media buying professional with a strong background in performance marketing and black-hat or non-standard media buying, ideally within iGaming or other restricted industries.

Key Responsibilities

Lead the media buying team, developing and executing acquisition strategies across multiple platforms and traffic sources.
Manage and optimise campaigns across Meta, Google, YouTube, TikTok, native, push, programmatic and other channels.
Monitor campaign performance, focusing on first-time depositors, revenue, conversion rates and acquisition costs.
Oversee tracking, attribution, landing page performance and campaign reporting.
Manage advertising budgets, ensuring effective spend allocation, accurate reconciliation and clear financial controls.
Collaborate with acquisition, SEO, creative and affiliate teams to improve campaign results.

Key Requirements

Minimum 5 years' experience in performance media buying, including proven results in black-hat or non-standard media buying.
Experience in iGaming or other restricted verticals is essential.
Strong hands-on knowledge of multiple advertising platforms, traffic sources and tracking technologies.
Previous experience leading a media buying team and managing substantial advertising budgets.
Strong analytical skills, financial discipline and a proactive approach to campaign optimisation.
Must be based in Malta and have the right to work in Malta.

Perks

Competitive salary based on experience.
Performance bonus.
Hybrid working from our Malta office.
Health insurance, gym allowance and other benefits.

Head of Media Buy

Job Description