About MedTech World

Launched in 2020, MedTech World began with a mission to position Malta as a meeting point for the global MedTech and HealthTech ecosystem.

Today, we've grown into an international platform operating across Europe, North America, the Middle East and Asia, bringing together founders, investors, healthcare systems, clinicians, corporates, policymakers and industry leaders.

Our global calendar spans flagship summits in Malta, Dubai, West Palm Beach and Hong Kong, alongside investor forums, executive gatherings, roadshows, workshops and curated networking experiences throughout the year.

As we continue to expand internationally, we're looking for an analytical and highly organised CRM & Email Marketing Specialist to take ownership of our CRM, email campaigns, audience segmentation and marketing automation across our global events.

This isn't simply about sending emails. It's about using data, automation and intelligent audience targeting to build stronger customer journeys, increase engagement and drive measurable conversions.

The Role:

Strategy & Planning – Own the planning, building, testing and delivery of all company emails in HubSpot across campaigns, newsletters, ticketing, event communications and automated workflows.
Email Calendar – Maintain a centralised email calendar aligned with event timelines, business priorities and team ownership.
Campaign Performance – Set and track clear objectives across opens, clicks, lead generation, conversions, ticket sales and revenue.
Lead Generation & Nurturing – Build journeys that move contacts from initial interest through to registration, purchase, upgrades and re-engagement.
Landing Pages & Forms – Connect landing pages, forms and lead magnets with appropriate CRM workflows and nurture sequences.
Sales Handover – Coordinate with sales and partnerships to ensure qualified leads are identified, routed and followed up efficiently.
Segmentation – Build and maintain targeted audience segments based on profile, behaviour, geography, engagement and purchase history.
Personalisation – Use dynamic content and CRM data to deliver increasingly relevant and personalised communications.
Email Copy – Write concise, engaging and action-oriented email copy with strong calls to action.
Email Design – Coordinate responsive, mobile-friendly email templates that maintain MedTech World’s brand and design standards.
Automation – Build, test and optimise automated journeys, triggers, timing, workflows and exit rules across the customer lifecycle.
Quality Assurance – Check audiences, consent, personalisation, links, formatting and workflow logic before campaigns go live.
HubSpot Management – Maintain a clean, structured and scalable HubSpot environment with clear naming conventions and documented workflows.
CRM Data Quality – Maintain accurate contact data, list hygiene, database structure and segmentation across the CRM.
Process Improvement – Continuously review CRM, email tools and processes and recommend improvements that increase efficiency and performance.
Compliance & Deliverability – Ensure email activity follows GDPR, CAN-SPAM and relevant data protection requirements while protecting sender reputation and deliverability.
Analytics & Reporting – Track and report on deliverability, engagement, conversions, upgrades and revenue generated through email activity.
Testing & Optimisation – Run A/B tests across subject lines, content, audiences, calls to action and timing, turning results into practical improvements.
Cross-Channel Alignment – Coordinate email activity with social, paid media and content campaigns to maintain consistent messaging across channels.
Team Collaboration – Work closely with marketing, sales, partnerships, events and IT to coordinate communications and avoid conflicting or duplicate sends.

About You:

We are looking for someone who is highly motivated, data-driven and commercially minded, with a genuine passion for CRM, email marketing and using automation to drive engagement, conversions and growth.

Ideally, you will have:

2 to 4 years of experience in CRM, email marketing or marketing automation, ideally in events, B2B or subscription-based businesses.
Hands-on experience with HubSpot or a similar CRM and marketing automation platform, including list management, segmentation, workflows and lifecycle stages.
Proven track record of building lead generation and nurture campaigns that move contacts from first interest to registration or purchase.
Strong understanding of conversion metrics such as open, click-through, lead-to-registration and upgrade rates, with the ability to use them to improve performance.
Experience running A/B tests on subject lines, content, send times and calls to action, and turning results into clear recommendations.
Solid knowledge of email deliverability, list hygiene, data quality, GDPR and CAN-SPAM compliance.
Comfortable with reporting and attribution, including building dashboards that show which campaigns drive leads, registrations and revenue.
Experience with lead capture tools such as landing pages, forms and lead magnets, and with integrating them into CRM workflows.
A methodical approach to QA, with strong attention to detail and the ability to manage multiple campaigns across different events and time zones.
Excellent written English, with the ability to write clear, persuasive copy for different audiences.
Experience with a CRM or email platform migration is a strong advantage.
Basic HTML/CSS knowledge for email templates is an advantage.

Experience within MedTech, HealthTech, healthcare, life sciences or investment is desirable but not essential.

The Person:

This role would suit someone who is analytical, highly organised and motivated by measurable results. You should enjoy working with data, understanding audience behaviour and using CRM and email marketing to turn contacts into engaged members of the MedTech World community.

We’re looking for a proactive self-starter who takes ownership of campaigns from segmentation and setup through to testing, delivery and performance analysis. You should be comfortable working with CRM platforms, email automation, workflows, audience segmentation and large contact databases, with strong attention to detail and an understanding of how small improvements can have a significant impact on engagement and conversion.

You should be curious about what drives performance — constantly testing subject lines, messaging, audiences, timing and journeys rather than simply sending campaigns. Strong organisation is essential, as you’ll be managing multiple campaigns and databases across our international events simultaneously.

You’ll be comfortable working within an international and predominantly remote team, communicating proactively and collaborating closely with marketing, sales, partnerships and event teams to ensure the right message reaches the right audience at the right time.

In return, you’ll have the opportunity to take ownership of CRM and email marketing for a fast-growing global platform, working across major MedTech conferences in Europe, North America, the Middle East and Asia while helping us build, understand and engage an increasingly valuable global healthcare community.

What Success Looks Like?

Attendees receive accurate, relevant communications throughout their journey, and new prospects are captured, nurtured and converted into registrations. Teams can see what is scheduled and who owns it. All email communications run through a well-organised HubSpot setup, campaigns launch with reliable lists and tested workflows, and ticketing emails work every time. Reporting shows which messages drive leads, conversions, upgrades and revenue. You will help build an email programme that grows our audience and revenue across MedTech World events in Europe, North America, the Middle East and Asia.

Why Join MedTech World?

Malta-based or remote

Our headquarters are in Malta, and we'd love to have you working alongside our team here. However, if you're not based in Malta, this role can also be performed remotely, with regular collaboration across our international team and travel to key MedTech World events.

Relocation support

If you'd like to relocate to Malta, we'll help make the transition easier, including shared temporary accommodation for your first two months.

Build something global

You'll help shape conferences across Europe, North America, the Middle East and Asia, with flagship gatherings in Malta, Dubai, West Palm Beach and Hong Kong.

Direct access & responsibility

You'll work closely with our CEO and senior leadership, with real ownership over the conversations, speakers and ideas that appear on MedTech World stages.

International exposure

You'll regularly interact with founders, investors, healthcare executives, multinational companies, clinicians and policymakers from around the world.

Travel the world

Your role may take you to MedTech World summits, roadshows, investor gatherings and other international events throughout the year.

Growth & ownership

MedTech World is still growing rapidly. You'll have the opportunity to build new formats, shape our global content strategy, take ownership and grow your responsibilities alongside the organisation.

Work & Wander

Eligible team members may extend selected business trips across our international hubs, combining remote working with time to explore the destination. T&Cs apply.

Flexible hours

Start your working day anytime between 07:30 and 09:00, with flexibility when working across international markets and time zones.

Ready to Shape the Conversations Driving the Future of Healthcare?

If you're driven by impact, excited by international travel, and ready to take on your events career to another level - we’d love to meet you.

Apply today to take the next step in your career with MedTech World.

CRM & Email Marketing Specialist

Job Description