Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

📍 Location: Limassol, Cyprus (100% On-site)

⏰ Work Mode: Full-time (Remote/Hybrid not available)

🛠️ The Role

We are seeking a strategic, data-driven Social User Acquisition Manager to lead high-budget user acquisition strategies across a dynamic portfolio of mobile game titles. In this role, you will take ownership of scaling UA campaigns on social ad networks—specifically Facebook—while combining analytical rigor with creative experimentation. It is a high-impact opportunity to shape mobile growth, optimize multi-channel performance, and partner directly with key internal and external stakeholders.About the Client

🚀 What You’ll Do

Drive comprehensive mobile growth and user acquisition (UA) strategies across multiple mobile game titles.
Manage and optimize high-budget UA and retargeting campaigns on social ad networks, with a primary focus on Facebook.
Build and maintain strategic relationships with acquisition partners and internal cross-functional stakeholders (creative, compliance, and UA teams).
Research and test new technologies, ad formats, and acquisition channels to continuously boost campaign performance.
Analyze complex campaign data to identify emerging trends, extract actionable insights, and optimize strategy accordingly.
Collaborate closely with the creative team to design, test, and iterate engaging ad concepts grounded in performance data.
Deliver regular performance reports, executive summaries, and growth recommendations to the management team.

🎯 What We’re Looking For

Experience: 3+ years of performance marketing experience managing high-budget UA and retargeting campaigns on social platforms (Facebook expertise is mandatory).
Analytical Mindset: Strong data analysis capabilities with hands-on experience running, evaluating, and scaling performance tests on Facebook.
Technical Skills: Proven ability to manipulate and analyze large datasets, supported by high proficiency in Microsoft Excel.
Attribution Knowledge: Deep understanding of mobile attribution tracking, postback mechanics, and the impact of Apple's SKAdNetwork (SKAN) on performance measurement.
Problem-Solving & Communication: Excellent organizational, analytical, and presentation skills to influence strategic business decisions.
Advanced Analytics (Bonus): Practical experience with Power BI or equivalent data visualization tools is a plus.
Language Skills: Full fluency in spoken and written English.

💎 Why Join Soft2Bet?

24 vacation days
Private Health Insurance
Highly competitive executive salary package with performance-driven bonuses
Full relocation support to the beautiful, tech-forward hub of Limassol, Cyprus
The autonomy to shape an entire programmatic function and choose cutting-edge tech stacks.
Collaboration with top-tier international experts in a rapidly expanding creative agency

Social User Acquisition Manager

Job Description