Join Betway and help create engaging customer experiences across both Sports Betting and Casino. This is an exciting opportunity for a CRM professional who combines data-driven decision making with creative campaign execution to drive customer engagement, retention and long-term value.

As a CRM Executive, you will manage and optimise customer communications across the lifecycle, delivering impactful campaigns that enhance player experience while promoting safe and responsible gaming.

What You'll Do

Execute and optimise CRM campaigns across Sports Betting and Casino for your assigned market(s).
Manage automated customer lifecycle journeys, including onboarding, active player engagement, retention and reactivation campaigns.
Develop, execute and analyse targeted campaigns across email, SMS, push notifications and in-app messaging.
Own and optimise loyalty and retention initiatives to increase customer engagement and lifetime value.
Lead major event-driven campaigns around key sporting events, casino promotions and strategic business initiatives.
Collaborate with Creative, Product and Commercial teams to deliver compelling customer experiences.
Monitor, analyse and report on CRM performance and key retention KPIs, identifying opportunities for optimisation.
Conduct competitor analysis and market research to identify trends and enhance campaign effectiveness.
Ensure website, app and mobile experiences are up to date and support CRM objectives.

What You'll Bring

Essential Requirements

Fluency in both Spanish and English.
Experience executing CRM, retention or lifecycle marketing campaigns.
Strong analytical skills with the ability to interpret customer data and campaign performance.
Experience with customer segmentation and targeting strategies.
Excellent written and verbal communication skills.
Strong project management and organisational abilities.
Ability to manage multiple priorities in a fast-paced environment.
High attention to detail and commitment to quality execution.

Desirable Experience

Experience within Sports Betting, Online Gaming, Casino or iGaming.
Strong understanding of player behaviour and customer retention strategies.
Knowledge of sports betting markets, betting products and customer journeys.
Understanding of gaming regulations and responsible gambling practices.
Experience working with CRM platforms, marketing automation tools and content management systems (CMS).
Knowledge of loyalty programmes and VIP player engagement strategies.

Why Join Betway?

Be part of one of the world's leading Sports Betting and Online Gaming brands.
Access learning and development opportunities designed to accelerate your career growth.
Receive regular feedback and support through structured performance and development programmes.
Benefit from Employee Assistance Programmes that support you and your family.
Health insurance benefits.
Join a collaborative, innovative and fast-growing global business where your work directly impacts customer engagement and retention.

Apply Today

If you're passionate about CRM, customer lifecycle marketing and creating engaging experiences across Sports Betting and Casino, we'd love to hear from you.

Customer Relationship Management Executive

Job Description