We are looking for a Casino Promotions Analyst with strong casino industry knowledge and a solid background in analytics, mathematics and data interpretation.

The Casino Promotions Analyst will be responsible for evaluating the monthly promotional activities arranged by the Account Management team. The role will analyze promotional performance, extract and interpret relevant data, and provide clear reporting on the commercial effectiveness of each promotion.

The objective is to move promotional decisions toward a data-driven approach, identifying which games, mechanics and promotional strategies generate the strongest results for specific clients, player groups and markets.

Key Responsibilities

Review and evaluate monthly casino promotions arranged by Account Managers.
Extract, organize and analyze data relating to promotional performance.
Measure the effectiveness and commercial benefit of individual promotions.
Produce clear monthly reports showing results, trends, strengths and areas for improvement.
Analyze which casino games and game categories perform best within promotions.
Identify which promotional mechanics generate the strongest player engagement and commercial results.
Compare promotional performance across different clients, markets and player segments.
Determine which types of promotions are most effective for specific clients and markets.
Analyze historical promotional data to identify recurring patterns and performance trends.
Evaluate whether promotional activity is producing sufficient value relative to its cost and commercial objectives.
Provide Account Managers with data-backed recommendations for future promotions.
Identify underperforming promotions and provide recommendations on how they can be improved.
Help develop a more structured approach to promotion planning based on previous results rather than assumptions.
Maintain accurate records and reporting that allow promotional performance to be compared month over month.
Work closely with Account Management and other relevant teams to improve the overall effectiveness of casino promotional campaigns.

Requirements

Strong understanding of the online casino / iGaming industry.
Good knowledge of casino games, player behavior and promotional mechanics.
Strong analytical and mathematical background.
Excellent ability to interpret numerical data and translate it into practical commercial recommendations.
Experience working with datasets, reporting tools and spreadsheets.
Strong Excel/Google Sheets skills; experience with BI or data visualization tools is an advantage.
Ability to identify patterns, correlations and performance trends.
Commercial mindset with an understanding of how promotions influence player activity, game performance and revenue.
Strong attention to detail and accuracy.
Ability to communicate analytical findings clearly to non-technical teams.
Previous experience in casino analytics, gaming analytics, promotions, CRM, BI or a similar analytical role is highly desirable.

Key Focus of the Role:

The role combines casino knowledge, mathematics, data analytics and commercial understanding to ensure promotional decisions are supported by measurable results.

Casino Promotions Analyst

Job Description